Salesforce Email Studio is among Salesforce’s Marketing Cloud tools designed to deliver the right message to the right audience at the right time, run email marketing campaigns from start to finish, and get better ROI from your email marketing spend. It enables you to connect with customers in the moment, monitor when, if and how they are responding to their messages and helps you understand and identify customers that are reachable for different campaigns and discounts at different lifecycle stages.
This Marketing Automation tool from the World’s #1 CRM offers unique features that allow you to reach customers across any device, deliver dynamic messages that inspire action and engage customers throughout their journey. With a world of opportunities offered by Marketing Cloud, this blog is a deeper dive into the power of Salesforce Email Studio and how you can leverage this transformative tool to significantly improve your email marketing efforts.
How can marketers maximize their use of Salesforce Email Studio?
Salesforce Email Studio drives the highest ROI of any marketing channel when strategically implemented by the marketers. In fact, Salesforce commissioned Forrester to do in-depth research on the Total Economic Impact (TEI) of Salesforce Email Studio. And to determine TEI, Forrester interviewed Salesforce Marketing Cloud customers from a broad spectrum of industries.
Post-implementation of Salesforce Marketing Cloud Email Studio, customers reported the following benefits:
50% improvement in email conversion rate, that resulted in increased incremental revenue of over $761,000. In addition to increasing the Average Order Value (AOV), Salesforce Email Studio features also helped marketers achieve a whopping increase in email conversion rate through highly targeted campaigns and delivering customized and relevant content in the moment.
40% improvement in productivity across marketing, creative, IT, and engineering full-time equivalents (FTEs).
5% increase in Average Order Value (AOV), that resulted in increased incremental revenue of $2.0 million.
To reach customers in the most relevant and personalized way, Salesforce Marketing Cloud Email Studio allows you to do A/B testing and tracking that helps you determine the best time of the day to target certain audiences with specific email campaigns.
The sophisticated cross-channel capabilities allow marketers to add extra customer channels to the marketing strategy or send over millions of emails in one go. You can take advantage of the simple drag and drop tools that help you create engaging content that drives customer experiences, without the need for any coding expertise.
Moreover, Salesforce Marketing Cloud Email Studio features when combined with other Salesforce Marketing automation tools like Journey Builder, Advertising Studio and Mobile Studio enables a more consistent experience through personalization, automation, real-time communications, omnichannel engagement etc.
Unquantified benefits:
- Improved ability to leverage analytics to discover new opportunities and innovate faster.
- Ability to leverage predictive content to deliver stronger and value-added messaging to customers.
- Ability to effortlessly optimize emails across any device and channel for consistent customer experience.
- Ability to conduct A/B testing easily to test out messaging and offers to optimize email campaigns.
- Shortened length of developing and launching campaigns and offers.
- Improved reporting functions and dashboards that make insights available for faster business decisions.
Transforming for success:
When maximizing Salesforce Email Studio features, marketers may find it challenging to extend beyond Salesforce’s out-of-the-box features, especially when it comes to email reporting, design, and segmentation, features that play a major role in helping you achieve the value that you are looking for from your Salesforce investment. Working with a Salesforce consulting partner can help you customize Salesforce Email Studio’s capabilities to your specific marketing needs.